THE BRAND
FACK IT STARTED AS A RAVE.
What began in 2012 as a notorious underground rave in the south of Holland, sparked a movement. The word spread like wildfire — first through dancefloors, then through streetwear. A clothing brand was born by demand, followed by a record label: the golden key to share Techno & Rap music independently with a growing worldwide community.
THE VISION
FACK IT IS FREEDOM
Freedom to create, to express, to experiment.
Freedom to live beyond the mental cages.
We dream big and keep it quiet.
Nothing to prove, nothing to lose.
We move between the dark times and the good.
Imperfect by nature.
Real in a fake world.
Since 2012. Fack It.
THE MISSION
FACK IT IS WORLDWIDE
From the clubs to concrete, we connect people worldwide through techno-infused streetwear. Clean logos. Solid statements. No gimmicks. Represented in 55+ countries — and counting.
The vision stays. The logos stay.
FACK IT doesn’t follow trends, we set the tone.
THE PEOPLE
FACK IT IS FAMILY
Born in the Netherlands. Rooted in the rave.
Represented across Europe — from Berlin to Barcelona, Paris to Prague.
And far beyond: Japan, Iran, Brazil, Canada, USA, Morocco, Australia, South Korea, Jordan, Türkiye, Colombia, United Arab Emirates, Chile and more.
A global techno family connected by sound, frequency, vibration –
the FACK IT energy.
THE MUSIC
TECHNO & RAP
Not just genres — it’s our language.
Raw rhythms, endless pulse, the sound of freedom.
We move where the bass hits, beyond chaos and clarity.
No gimmicks, no hypes — just pure techno energy.
Alive, evolving, unstoppable.
Supported by
Richie Hawtin, Boris Brejcha, Derrick May, Pan-Pot, DJ IRWAN, Marcel Dettmann, Nicole Moudaber, Takaaki Itoh, The Advent, Charlotte de Witte, Marco Bailey, Noir, Kwartz, Dax J, Amotik, Gary Beck, Drop-E, Frankyeffe, DJ Pete, Cristian Varela, Perc, Anastasia Kristensen, A. Mochi, Randomer and many more inspiring artists ❤️
13 Years in the Game
55+ Countries
1 million people
24/7 Customer Support
“FACK IT showed me the way –
the way out of the head”
FACK IT RECORDS isn’t your typical label story.
It’s the result of a raw, relentless mindset: what happens when you give your whole life to music — no plan B. Built on sacrifice, obsession, long nights and vision.
Born in the shadows of the rave.
Crafted by the ones who watch from the edges of the dance floor — the deep thinkers, the quiet rebels, the ones who feel more than they speak.
The first drop was Realisation, released December 10, 2015. 85+ records followed. Millions of streams later, and we’re only getting started.
Official Fack It Store launched in 2016 with only one Techno T-shirt.
After heavy demand, the now-iconic TECHNO. logo was born — designed by spirit, dropped on a shirt and snapback. Boom. Instant hit. The brand exploded overnight. From underground cult to one of the most recognized techno clothing brands in the universe.
Now represented in 55+ countries. People get it.
No fluff, no hype — just real ones recognizing the energy.
And the logo?
Never changing. Never needed to.
Special thanks to Richie Hawtin for buying and supporting in the early days!
FACK IT PODCAST SERIES is raw, real, and recorded straight from bedrooms, studios, and backyards of techno DJs worldwide.
A no-rules, open-source video platform for artists who breathe techno — and want to share their sound with the global community. No stages, no bullshit. Just pure energy, straight from the source.
Dive into the archives at www.fackitpodcast.com
Want to join the series? Scroll down and follow the steps.
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