BORN IN THE RAVE.

What began in 2012 as a notorious underground rave in the south of Holland, sparked a movement. The word spread like wildfire — first through dancefloors, then through streetwear. A clothing brand was born by demand, followed by a record label: the key to share music independently with a worldwide community.

VISION.

FACK IT FREEDOM.

Freedom to create.
to express. to experiment.
Free to live beyond the mental cages.
We dream big and LIVE it LOUD.
Nothing to prove.
nothing to lose.
We move between the dark times and the good.
Imperfect by nature.
Real in a fake world.
Fack It.

MISSION.

FACK IT WORLDWIDE.

From the clubs to THE STREETS.
we connect people worldwide.
Clean logos. Solid statements.
Represented in 55+ countries.
No gimmicks.
The logos stay.
THE VISION STANDS.
We DON’T follow trends.
we set the tone.
Since 2012.

PEOPLE.

FACK IT FAMILY.

Born in the Netherlands.
Rooted in the rave.
Represented across Europe
from Berlin to Barcelona, Paris to Prague.

And GLOBALLY –
JAPAN, BRAZIL, USA, SOUTH KOREA,
MOROCCO, ARGENTINA, THAILAND,
DUBAI, SOUTH AFRICA AND MORE.

A WORLDWIDE family.
connected by sound.
frequency, vibration.
the FACK IT energy.

MUSIC.

HOUSE, TECHNO & RAP.

Not just genres
it’s our language.
Raw rhythms, endless pulse.
the sound of freedom.

We move where the bass hits.
beyond chaos and clarity.
Alive, evolving, unstoppable.
no hypes —
pure fack it energy.

SUPPORTED BY

Richie Hawtin, Boris Brejcha, Derrick May, Pan-Pot, DJ IRWAN, Marcel Dettmann, Nicole Moudaber, Takaaki Itoh, The Advent, Charlotte de Witte, Marco Bailey, Noir, Kwartz, Dax J, Amotik, Gary Beck, Drop-E, Frankyeffe, DJ Pete, Cristian Varela, Perc, Anastasia Kristensen, A. Mochi, Randomer and MANY more inspiring artists ❤️
14 YEARS IN THE GAME

14 YEARS IN THE GAME

Built from nothing.
From raves to a worldwide movement.
WORLDWIDE COMMUNITY

WORLDWIDE COMMUNITY

SPREADING in 55+ countries.
Recognized without saying a word.
MORE THAN CLOTHING

MORE THAN CLOTHING

NOT JUST fashion.
energy. Identity. Connection.
WE KEEP IT REAL

WE KEEP IT REAL

No bullshit. No fake hype.
Real people, real culture.

WORKED WITH

Matrixx
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