The Brand
FACK IT.® started as a rave in 2012.
After a notorious rave in the south of Holland the word continued to grow rapidly. A clothing brand was founded upon followers demand and soon after, a record label came to light as golden key to share techno music with an everyday growing worldwide family.
Welcome
FACK IT.® is about FREEDOM.
Freedom to create, explore, experiment and enjoy. Free to dream big and ambitious, knowing you have nothing to prove nor to lose. Balancing yourself between the dark times and the good. We are not perfect, we don’t need to fit in.
We respect, but rather look beyond religion, gender, political preference, sexual orientation and everything that can separate us. We prefer to stay real in a fake world.
Stay FACK IT, stay FREE.
FACK IT.® is a worldwide family.
Started in The Netherlands, rapidly expanded to like-minded people in Germany, Belgium, France, Italy, Spain, Switzerland, Austria, Poland, Portugal, Romania, Sweden, Norway, Slovakia, Slovenia, Denmark and Czech Republic before getting overseas to countries as Mexico, Japan, United Kingdom, United States, Brazil, Argentina, Canada, Australia, Jordan and many more.
We are one family, see all countries.
“FACK IT showed me the way, the way out of the head” – Karim
Fack It Records is a non-typical story in the realm of the clubs; it is a brand contoured by one mindset: what happens when you dedicate your life towards music from a young age; the all or nothing mentality. Making, playing and releasing music non stop. It’s a true story of sacrifice, passion and long-term vision. Its impish nature is for those who are mostly shying away in the background at crowded places, rather observing than interfering, for those who are open to new ideas but at the same time know what their worth.
The first track on Fack It Records is called ‘Realisation’ and was released 10 December 2015, over 85 records followed gaining millions of streams globally.
Official Fack It Store was launched in 2016 with only one T-Shirt. After a lot of requests the notorious TECHNO. logo was created by Karim Rave and put on a T-Shirt and Snapback. An instant hit; an explosion of brand awareness followed that made Fack It without a doubt one of the top selling techno clothing brands in the universe.
Spreading in 55+ countries around the world, more and more people catching up on our no-nonsense approach when it comes down to techno. Recognizing the vision as we will never change the logo.
Check out www.fackitpodcast.com for all recorded livestreams. If you want to join the podcast series scroll down and follow steps.