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Fack It is freedom.

The wisdom of letting go.

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It started as public rave in Tilburg (2012) by the name Fack It – The Rave. A magical event where the strong energy of these two powerful words combined came to life. A universal power, that challenges you to live beyond the conceptual limitations of your mind.

Fack It is a brand that empowers action, a brand you can feel, can touch, can share and above all; one that is understood worldwide. It also breaks through all standards of a regular dance-label with the announcement of releasing records where Techno & HipHop go hand in hand.

While Fack It left traces of intimate techno-raves across The Netherlands, it also connects techno people worldwide with an extremely recognizable clothing brand. 

The power of Fack It is touching peoples hearts one-by-one, with the aspiration to leave an unforgettable legacy.

Welcome to our story.

Fack It.