THE BRAND
FACK IT STARTED AS A RAVE.
What began in 2012 as a notorious underground rave in the south of Holland, sparked a movement. The word spread like wildfire — first through dancefloors, then through streetwear. A clothing brand was born by demand, followed by a record label: the golden key to share raw, independent music with a growing worldwide community.
THE VISION
FACK IT IS FREEDOM
Freedom to create, to express, to experiment.
Freedom to live beyond the noise — beyond mental cages.
We dream big or keep it quiet.
Nothing to prove, nothing to lose.
We move between darkness and light.
Imperfect by nature.
Real in a world that fakes it all.
FACK IT.
THE MISSION
FACK IT IS WORLDWIDE
From the clubs to concrete, we connect people worldwide through techno-infused streetwear. Clean logos. Solid statements. No gimmicks. Represented in 55+ countries — and counting.
The vision stays. The logos stay.
FACK IT doesn’t follow trends, we set the tone.
THE PEOPLE
FACK IT IS FAMILY
Born in the Netherlands. Rooted in the rave.
Now represented across Europe — from Berlin to Barcelona, Paris to Prague.
And far beyond: Japan, Iran, Brazil, Canada, USA, Morocco, Australia, South Korea, Jordan, Türkiye, Colombia, United Arab Emirates, Chile and more.
A global family connected by sound, frequency, vibration –
the FACK IT energy.
Supported by
Richie Hawtin, Boris Brejcha, Derrick May, Pan-Pot, DJ IRWAN, Marcel Dettmann, Nicole Moudaber, Takaaki Itoh, The Advent, Charlotte de Witte, Marco Bailey, Noir, Kwartz, Dax J, Amotik, Gary Beck, Drop-E, Frankyeffe, DJ Pete, Cristian Varela, Perc, Anastasia Kristensen, A. Mochi, Randomer and many more inspiring artists ❤️
13 Years in the Game
55+ Countries
1 million people
24/7 Customer Support
“FACK IT shows me the way – the way out of the head” – Karim
FACK IT RECORDS isn’t your typical label story.
It’s the result of a raw, relentless mindset: what happens when you give your whole life to music — no plan B. Built on sacrifice, obsession, long nights and vision.
Born in the shadows of the rave.
Crafted by the ones who watch from the edges of the dance floor — the deep thinkers, the quiet rebels, the ones who feel more than they speak.
The first drop was Realisation, released December 10, 2015. 85+ records followed. Millions of streams later, and we’re only getting started.
OFFICIAL FACK IT STORE launched in 2016 with just one T-shirt.
After heavy demand, the now-iconic TECHNO. logo was born — designed by spirit, dropped on a shirt and snapback. Boom. Instant hit. The brand exploded overnight. From underground cult to one of the most recognized techno clothing brands in the universe.
Now represented in 55+ countries. People get it.
No fluff, no hype — just real ones recognizing the energy.
And the logo?
Never changing. Never needed to.
Special thanks to Richie Hawtin for buying and supporting in the early days!
THE FACK IT PODCAST SERIES is raw, real, and recorded straight from the bedrooms, studios, and backyards of techno DJs worldwide.
A no-rules, open-source video platform for artists who breathe techno — and want to share their sound with the global community. No stages, no bullshit. Just pure energy, straight from the source.
🎥 Dive into the archives at www.fackitpodcast.com
🔥 Want to join the series? Scroll down and follow the steps.
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