The Brand
Fack It started as a rave in 2012.
After a notorious rave in the south of Holland the word continued to grow rapidly. A clothing brand was founded upon followers demand and soon after, a record label came to light as golden key to share techno music with a growing online community around the world.
Worldwide Community
Record Label & Clothing Brand
Fack It Records is a non-typical story in the realm of the clubs; it is a brand contoured by one mindset: what happens when you start releasing non stop? Its impish nature is for those who are mostly shying away in the background at crowded places, rather observing than interfering, for those who are open to new ideas but at the same time know what their worth.
The first track on Fack It Records is called ‘Realisation’ and was released 10 December 2015, over 85 records followed gaining millions of streams globally.
Official Fack It Store was launched in 2016 with only one T-Shirt. After a lot of requests the notorious TECHNO. logo was created by Karim Rave and put on a T-Shirt and Snapback. An instant hit; an explosion of brand awareness followed that made Fack It without a doubt one of the top selling techno clothing brands in the universe.
Spreading in 55+ countries around the world, more and more people catching up on our no-nonsense approach when it comes down to techno. Recognizing the vision as we will never change the logo.
Check out www.fackitpodcast.com for all recorded livestreams. If you want to join the podcast series scroll down and follow steps.