Fack It started as a rave in 2012.
Welcome to the story of FACK IT. – After a notorious techno rave in the south of Holland the word continued to grow rapidly. A clothing brand was founded upon followers recommendation and soon after, a record label came to light as golden key to share techno music with a growing online community from around the world.
This release was the starting point of the self-carved pathway in the music industry. Fack It Records was founded with a strong vision about electronic music and Freedom is the guiding principle.
The Official Fack It Store was launched in 2016 with only one T-Shirt. After a lot of requests we created the notorious TECHNO. logo and put it on a T-Shirt and Snapback. This caused an explosion of brand awareness and made us without a doubt one of the top known techno clothing brands in the universe.
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Fack It was built by independent creatives.
Karim is the founder of Fack It; coming up with the idea to use Fack It as name for a techno rave on September 6, 2012 at the Hall of Fame, Tilburg. The city was screaming for techno and together with Steve Donovan and Department 38 the rave became reality. After this booming first edition in the south of Holland, a lot of techno raves and organizations popped up with numerous creatives to support the brand.
Besides hosting events, Karim is also an artist. A dj, producer and creator with a vision. Pushing and believing as main force behind the brand to achieve something profound. Re-inventing himself and the brand without losing the essence appeared to be one of the most important lessons in growing so far. Fack It represents a mindset, a movement but foremost a lifestyle. A lifestyle where music and freedom are the guiding principles.
Meet the people and know the roles they play(ed) for Fack It along the way: