The Brand
FACK IT.® started as a rave in 2012.
After a notorious rave in the south of Holland the word continued to grow rapidly. A clothing brand was founded by people’s demand and soon after, a record label came to light as golden key to share music with an everyday growing worldwide family.
The Story

FACK IT.® IS FREEDOM.
Freedom to create, express, explore, experiment and live without boundaries. You are free to dream big and ambitious, or small and humble, you have nothing to prove nor to lose. Balance yourself between the dark times and the good.
We are not perfect, no need to fit in.
Stay real in this fake world.
FACK IT.
FACK IT.® is a worldwide family.
Originated in The Netherlands, spreading in Germany, Belgium, France, Italy, Spain, Switzerland, Austria, Poland, Portugal, Romania, Sweden, Norway, Denmark, Slovenia, Slovakia, UK, Cyprus, Greece and Czech Republic.
Reaching overseas to Japan, Iran, Singapore, Argentina, Brazil, Canada, United States, Australia, Jordan and more.
We are the family, find us.




“FACK IT showed me the way, the way out of the head” – Karim
Fack It Records is a non-typical story in the realm of the clubs; it is a brand contoured by one mindset: what happens when you dedicate your life towards music from a young age; the all or nothing mentality. Making, playing and releasing music non stop. It’s a true story of sacrifice, passion and long-term vision. Its impish nature is for those who are mostly shying away in the background at crowded places, rather observing than interfering, for those who are open to new ideas but at the same time know what their worth.
The first track on Fack It Records is called ‘Realisation’ and was released 10 December 2015, over 85 records followed gaining millions of streams globally.
Official Fack It Store was launched in 2016 with only one T-Shirt. After a lot of requests the notorious TECHNO. logo was created by Karim Rave and put on a T-Shirt and Snapback. An instant hit; an explosion of brand awareness followed that made Fack It without a doubt one of the top selling techno clothing brands in the universe.
Spreading in 55+ countries around the world, more and more people catching up on our no-nonsense approach when it comes down to techno. Recognizing the vision as we will never change the logo.
Check out www.fackitpodcast.com for all recorded livestreams. If you want to join the podcast series scroll down and follow steps.
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